How to promote your travel agency
Travelling is something people will never give up on, so if you are planning to start a business of your own, this is a good solution. Whether we are talking about some organized, local, short shopping trips or long vacation on some exotic destinations, there are and always will be potential people interested in this. For those of you who have already delved into a business like this and have problems with making any progress, here are some really useful tips!
Offer best services
Package tours are the most wanted in travel agencies. As a top travel agency, you must offer some affordable packages with organized transport, accommodation and other things included like food, paid tickets for visiting certain places etc. Popular destinations must be on your list of offers and with high quality hotels/motels – In other words, try as hard as you can to facilitate everything to your customers and to make their experience unique and unforgettable. Ship cruise lines are very popular nowadays, so don’t omit this offer.
Rent/buy an office on a good location
The location of your office is not the most important thing when it comes to the advances in your business, but it will help a lot if you can find and afford a place where a lot of people pass by daily. It need not be something too big or extravagant. Put some posters of attractive destinations with a price discount on it and meet your customers with a smile – there is no way that you will end up losing.
Promotional material
Promotional material is good for any business, as long as you keep in mind the limits of your budget for it. The good thing with this is that you can get creative as much as you can.
A well designed logo with some contact information is enough to remind people of what you offer and give them an idea of where to spend their holidays or weekends. Here are some suggestions for good promotional material for travel agencies:
Business cards
Print business cards and distribute them to the people you know in the beginning, or you can give a couple of business cards to someone to share them with their friends and family. You never know where they can end up, and who will be interested in travelling and who will contact you afterwards. Seek advice from an expert in design for a well put together business card or simply go with your own ideas if you have any.
Travel mugs
This is a great reminder that one should take a few days off and go on a journey. Since it is related to travelling and useful for trips, an item like this will pay off. Contact a company that can print a logo or a motto with contact info on travel mugs and distribute them to different people on a presentation of your agency or some similar event. People like receiving gifts and they will certainly like this advertising method of yours.
Fliers
Simple fliers shared on the street, supermarkets, malls, schools etc. is a really effective method of promoting. Most people don’t even take a look at the flier that they receive, but if at least 10 % of people who receive them do, you are on your way to success. Make it colorful during the summer days or add a few snowflakes during the winter holidays – this proved to be really effective.
Advertising Vehicles Wraps
What can remind someone of travelling more than a vehicle? Vehicle commercials or the so called vehicle wraps are not that cheap but on the other hand they are long lasting and you don’t need too much of them. A wrap on a bus or a car – maybe even your own car, will make people get familiar with your travel agency. The more people hear about you the better.
These advice are some basic stuff in promoting and developing your business, but people often forget about them because they need to attend to some other aspects of their business. Don’t make the same mistakes every rookie in business does, think from the very start about everything and start this in a proper manner – equipped with all the necessary knowledge.